12 expert designers share their best web design tips

Top website designers share with us their no. 1 web design tips for a successful digital brand.

Starting (or even updating) your website might quickly become an overwhelming task, where suddenly you find yourself wondering in all directions not knowing where to focus first and what will have a real impact for your digital brand.

Leading experts in ux research, branding and web design reveal the secrets that help them create meaningful experiences through digital products. Learn from these experts’ experience.

We asked web designers and bloggers a simple question: “What would be your no.1 tip when designing websites?”

Emilia Ohrtmann

“Tell your website visitor what your website is about. You have a few seconds when someone lands on your website to convince them that they are in the right place. Tell them immediately what you do, who you are (where you are if that’s important) and how you can help them to confirm that you are the right website to be on. This should not only be done through words but also through the images and branding you use on your website. “

You have a few seconds when someone lands on your website to convince them that they are in the right place.

Emilia Ohrtmann

Sudipa – A Sip of Life

Sudipa -  A Sip of Life  - web design tips
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@realsudipa

Your ‘About me’ page should be up and running before you push the publish button of your blog as that is a great way to connect with your reader instantly and giving a human touch by telling your story. A good friendly description of Why you have started the blog, what to expect from your posts. ”

McKinzie – Moms Make Cents

McKinzie - Moms Make Cents - web design tips
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@momsmakecents

“Always double…no triple check to make sure that your pages are mobile-friendly. I switched themes on my site a few months ago and rebuilt some pages with a page building tool. It was absolutely gorgeous on desktop, but my affiliate sales slowed down on that page. Over a week later I pulled up that page on my phone and realized it looked terrible. Things weren’t lining up right and it definitely wasn’t the vision I had for it. I was rushed on that page and forgot to optimize it for mobile too.”

Now every time before I update a page I’m sure to check the mobile-friendliness.

McKinzie @MomsMakeCents

Paige Battcher – Kismet Ideas

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@paigebattcher

“Simplicity. People are busy and distracted so the number one advice I can give would be to keep things simple: from the amount of copy, to the number of menu items, to the features and elements. I love colors and surprises and textures, so I’m not saying minimalism. I’m saying simplicity is your friend from top to bottom when designing a great website; and if done right, it trickles down into your business, your communications with clients, your file organizing, and the processes with your team! Hope this helps!”

Simplicity is your friend from top to bottom when designing a great website

Paige Battcher @paigebattcher

Edward Lozano – Valcach

Edward Lozano - Valcach
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@thegreyscalestudio

“Load time: Everyone hates a website that takes eternities to load.
Mobile friendly: It is now commonplace to access websites from multiple devices with multiple screen sizes Colours & Images: A well thought out color palette and good image quality can do a lot to improve the user experience.”

Anita Tilly – Ymani Tilly Design

“I would advise creating a moodboard first. The moodboard and the process of creating it will help to start with the creative flow and organize your thoughts. Look for pictures, words, quotes, textures anything which best captures you and your business and represents the qualities of your brand! By doing this, the mood board will help bring things into focus. It helps with the emotions and your vision, that you want your brand to show. ”

Suzi Whitford – Start a Mom Blog

Suzi Whitford - Start a Mom Blog - web design tips
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@startamomblog

“Easy of navigation. I think it’s extremely important to have an easy to navigate website. If your readers arrive on your site and do not know how to find the information they need, they’ll go somewhere else. Clear menu items, a search bar and related information are just a few key elements!”

If your readers arrive on your site and do not know how to find the information they need, they’ll go somewhere else.

Suzi Whitford @startamomblog

Ashley Gadd – Your designer Ash

“Your website needs a conversion goal mapped out for your audience to take action on. Whether this be to sign up for a course, fill out an online contact form, collect email addresses, purchase products or get on a waiting list. Your goal should align with who your audience is and speak directly to those individuals (or businesses) by identifying pain points and addressing solutions through case studies, testimonials and video proof.

Your website is the entry way into gaining more traffic, leads and sales! Make it clear to your audience on what you want them to do, and where to take action so you can easily connect and help them with their needs.”

Anfisa Bogomolova – @anfisign

“If you care about your website users and businesses you design for, then leave your creative ego at the door and design for others. It doesn’t really matter if your website looks cool or old-school. Many of us, creatives, forget that what we do is a business service, not an art. Our main goal is to learn what your users expect and ensure the right experience in order to reach business goals. Even if it has to be an ugly design. It’s ok!”

The design is not a showoff contest among your peers.

Anfisa Bogomolova @anfisign

Thomas Uzuegbunem – Nurse Money Talk

Thomas Uzuegbunem - Nurse Money Talk - web design tips
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@nursemoneytalk

“I think many times new bloggers or entrepreneurs try to do too much with their website design. Doing too much can be overwhelming to the visitor and make it difficult to navigate. With my sites I strive for simplicity. ”

Shaylee Smith

Shaylee Smith - web design tips
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@shayleesmithwp

“It’s important to make sure your audience knows exactly what your website is about as soon as they land on it. Nothing makes someone click away faster than a confusing design with no clear direction or too many distractions. Keep things simple and let them know who you are and what you’re going to provide them right away.”

Nothing makes someone click away faster than a confusing design

Shaylee Smith @shayleesmithwp

Angela Johnson – Christian Blogging Academy

“One of the best things you can do before you begin designing your website is to draw out your concept. When you sketch out your ideas first before you start making your design you won’t be stuck staring at a screen trying to figure out what you want to create. Then once you start the actual design of your website, you will have a reference sheet that you can look at and it will keep you on track and make the design process go a lot quicker and smoother.”

Wrapping up

What are you going to do with these tips?

Your digital brand is your new business card. Make sure you take the time to fill in the gaps and create a solid website that speaks to your target audience.

Do NOT forget:

  • Tell your audience how can you help them.
  • Tell your audience what to do next.
  • Align your goals with your audience’s needs.
  • Define your brand with a moodboard.
  • Plan ahead, sketch before implement.
  • Design for others not for yourself.
  • Test on multiple devices.
  • Keep things simple.

HUGE thanks to everyone who contributed to this post!

Spread the word. Don’t keep this to yourself!

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