Starting (or even updating) your website might quickly become an overwhelming task, where suddenly you find yourself wondering in all directions not knowing where to focus first and what will have a real impact for your digital brand.
Leading experts in ux research, branding and web design reveal the secrets that help them create meaningful experiences through digital products. Learn from these experts’ experience.
We asked web designers and bloggers a simple question: “What would be your no.1 tip when designing websites?”
“Tell your website visitor what your website is about. You have a few seconds when someone lands on your website to convince them that they are in the right place. Tell them immediately what you do, who you are (where you are if that’s important) and how you can help them to confirm that you are the right website to be on. This should not only be done through words but also through the images and branding you use on your website.”
Sudipa – A Sip of Life
McKinzie – Moms Make Cents
“Always double…no triple check to make sure that your pages are mobile-friendly. I switched themes on my site a few months ago and rebuilt some pages with a page building tool. It was absolutely gorgeous on
Paige Battcher – Kismet Ideas
“Simplicity. People are busy and distracted so the number one advice I can give would be to keep things simple: from the amount of copy, to the number of menu items, to the features and elements. I love colors and surprises and textures, so I’m not saying minimalism. I’m saying simplicity is your friend from top to bottom when designing a great website; and if done right, it trickles down into your business, your communications with clients, your file organizing, and the processes with your team! Hope this helps!”
Edward Lozano –
“Load time: Everyone hates a website that takes eternities to load.
Mobile friendly: It is now commonplace to access websites from multiple devices with multiple screen sizes Colours & Images: A well thought out color palette and good image quality can do a lot to improve the user experience.”
Anita Tilly – Ymani Tilly Design
“I would advise creating a moodboard first. The moodboard and the process of creating it will help to start with the creative flow and organize your thoughts. Look for pictures, words, quotes, textures anything which best captures you and your business and represents the qualities of your brand! By doing this, the mood board will help bring things into focus. It helps with the emotions and your vision, that you want your brand to show.”
Suzi Whitford – Start a Mom Blog
“Easy of navigation. I think it’s extremely important to have an easy to navigate website. If your readers arrive on your site and do not know how to find the information they need, they’ll go somewhere else. Clear menu items, a search bar and related information are just a few key elements!”
Ashley Gadd – Your designer Ash
“Your website needs a conversion goal mapped out for your audience to take action on. Whether this
Your website is the
Anfisa Bogomolova – @anfisign
“If you care about your website users and businesses you design for, then leave your creative ego at the door and design for others. It doesn’t really matter if your website looks cool or old-school. Many of us, creatives, forget that what we do is a business service, not an art. Our main goal is to learn what your users expect and ensure the right experience in order to reach business goals. Even if it has to be an ugly design. It’s ok!”
Thomas Uzuegbunem – Nurse Money Talk
“I think many times new bloggers or entrepreneurs try to do too much with their website design. Doing too much can be overwhelming to the visitor and make it difficult to navigate. With my sites I strive for simplicity.”
“It’s important to make sure your audience knows exactly what your website is about as soon as they land on it. Nothing makes someone click away faster than a confusing design with no clear direction or too many distractions. Keep things simple and let them know who you are and what you’re going to provide them right away.”
Angela Johnson – Christian Blogging Academy
“One of the best things you can do before you begin designing your website is to draw out your concept. When you sketch out your ideas first before you start making your design you won’t be stuck staring at a screen trying to figure out what you want to create. Then once you start the actual design of your website, you will have a reference sheet that you can look at and it will keep you on track and make the design process go a lot quicker and smoother.”
What are you going to do with these tips?
Your digital brand is your new business card. Make sure you take the time to fill in the gaps and create a solid website that speaks to your target audience.
Do NOT forget:
- Tell your audience how can you help them.
- Tell your audience what to do next.
- Align your goals with your audience’s needs.
- Define your brand with a moodboard.
- Plan ahead, sketch before implement.
- Design for others not for yourself.
- Test on multiple devices.
- Keep things simple.
HUGE thanks to everyone who contributed to this post! Spread the word. Don’t keep this to yourself!